According to a 2013 Direct Marketing Association (DMA) study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels. With these powerful statistics in mind, GPA proudly reveals their latest promotion: an automotive direct mail application that demonstrates how easy it is for car manufacturers and dealerships to differentiate themselves in a competitive economy.
GPA proudly announces the 2013 recipients of their President's Award, Brian P. Amerson Customer Service Excellence Award, and Salesperson of the Year Award. Recognizing the contributions of outstanding individuals each year reinforces the values that guide GPA on a daily basis, and rewards exemplary individuals for helping to further GPA's reputation as a world-class organization.
GPA is pleased to report that they experienced record attendance at a sold-out Dscoop9 in Orlando, Florida from March 6-8. With a 25% increase in booth traffic over last year, the show is considered to be a resounding success by GPA's leadership team. GPA's entire sales force and executive team were in attendance to reinforce existing partnerships and create new ones at this annual event, which is dedicated to idea sharing, relationship building, and education on the latest industry advancements.